Instagram Size Changes… what does this mean for us?
Understanding Instagram’s Grid and Post Size Updates: How They Impact Your Social Media Strategy
Instagram recently made some big changes to the way posts and grids look, and it's definitely shaking things up! With new post sizes and different image formats (like 4:5 and 16:9), Instagram is giving users a lot more freedom to get creative. But for brands and people running social media accounts, this can be a little tricky if you don’t know what to do. Here’s what the changes mean and how you can still make your Instagram shine!
In 2025, Instagram changed the size of its posts from a square 1:1 ratio to a 4:5 portrait ratio. This change affects how posts appear on users' profiles and in the feed.
New post size
The new post size is 1080 x 1350 pixels.
This is a 4:5 aspect ratio.
Landscape images are 1080 x 566 pixels, with a 1.91:1 aspect ratio.
Square images are 1080 x 1080 pixels, with a 1:1 aspect ratio. Square images will be cropped on the sides when uploaded to the new grid.
How Instagram’s New Post Sizes Affect You
More Ways to Get Creative:
Now that you can post photos and videos in different shapes (not just the traditional square), you’ve got more room to be creative! Want to post a tall image or a wide video? Go for it! This gives you more options to tell your story visually.
Your Grid Might Look Different:
If you’ve spent a lot of time perfecting your Instagram feed to look neat and tidy, these new changes might throw you off a little. Mixing different image sizes in your grid could make it look less uniform. But don't worry! With a little planning, you can still keep things looking great.
How to Make Sure Your Photos Look Good:
The key to making the most of these changes is to post photos that are the right size. For vertical photos, use 1080px by 1350px, for squares stick with 1080px by 1080px, and for horizontal images, go with 1080px by 566px. This will ensure your pictures look crisp and clear no matter what device people are using.
Better Posts = More Engagement:
When your photos and videos are better sized and more eye-catching, people are more likely to interact with them! More likes, comments, and shares mean more people seeing your posts, and that’s always a win.
Stories and Reels Are Key:
Instagram is all about Stories and Reels right now, so if you’re not already using these, it’s time to jump in! These features allow you to post quick, fun content that can help boost your visibility and keep followers engaged.
Instagram’s new post sizes might take some getting used to, but they offer a great opportunity to spice up your feed and get more creative with your content. As long as you’re mindful of your grid and make sure your images are optimized, you’ll be ahead of the game.
If you're feeling a little overwhelmed or just want some guidance on how to make your Instagram posts stand out, Media on the Rise is here to help! We can create eye-catching posts that work with the new changes, or you can book our sales and marketing membership for ongoing tips and strategies to grow your social media presence. Let’s make your Instagram a place that people can’t stop scrolling through!